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  Why Do I Need One?

Like any trade name, logo, or brand name, your domain name represents a part of your business identity - something customers and business contacts can recognise, remember, and associate with your services or products. Registering your domain name will at very least prevent someone else from using it. More important, however, is that with your own domain you have the opportunity to reach an audience world wide. If your not in business you may wish to register a name for your own personal website - or as a gift for another family member. A unique opportunity to buy something that once bought will be unavailable to anyone else. Alternatively you may wish to buy a domain for resale, a popular choice in today's e-environment. You only need to look at the stories on our News Page to see that the right name can sell for thousands.

  What is a Domain Name?

A domain name represents your "address" on the Internet. It is a phrase containing several components separated by a full stop ("dot").

It consists of two pieces of information:
   An IP address, such as
   A domain name in the Domain Name Service (DNS)

An IP address is similar to the co-ordinates on a map whilst the domain name is similar to a street address. Most people would find it much easier therefore to remember a street address(domain name) than to try and remember the co-ordinates(IP Address).

  What names can I register?

In the past, people were discouraged from registering more than one domain name. Now, however, domain authorities have bowed to the demands of Internet users and are willing to register as many domain names as you require. Indeed it is quite commonplace for people to register several different variants of a domain name e.g. number.co.uk/numbers.co.uk/thenumber.co.uk. Some people register many different domain names in the hope that some will be saleable - basically it is up to the individual to decide how many names to purchase.

  What can I do with one?

There are several things you can do with a domain name and it is best to have an idea before you register the domain what you want to do with it once its yours. I have detailed below the options that you will be presented with during the registration process:

  • PARK your domain for FREE with BrandItNow
  • Use your own webspace
  • Allow us to redirect your web & Mail

    Please note that the above options are discussed in detail in the
    FAQ Section of this site

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